Contentable Blog

Top Tips for Creating Video Content

Posted by Ashley Smith

20-Jan-2017 10:22:46

It’s Oscars season at the moment, and while big name directors may be ruling the big screen, when it comes to desktop and mobile screens, you don’t need to be the next Scorsese or Tarantino to create truly audience worthy video content online.

While getting behind the camera can be intimidating for most, the pay off for shooting quality branded content has always been great, and is expected to hold even more weight in 2017. According to technology conglomerate, Cisco, video now accounts for more than 69% of all consumer internet traffic, a trend that hasn’t gone unnoticed, with Nielsen Research claiming that 64% of marketers expect video to drive their branding efforts in the future.

But before you go and shoot some footage of yourself in a stark white board room, fake plant in the corner and you sweating nervously in front of the lense, we’ve put together a few tips and tricks to keep in your repertoire for creating highly engaging video content. And like most great directors, we’ll be taking inspiration from the content that’s already out there, looking at a selection of successful content marketing videos, exploring what made them work, and what tactics you should press record on.


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Topics: content marketing, content creation, video content, video content marketing

Content Horror Stories to Avoid Writing Yourself Into

Posted by Ashley Smith

13-Jan-2017 11:30:27

Welcome back! In recognition of Friday the 13th, we’ve turned our gaze to some gut churning, gasp inducing, blood curdling cases of content mishandling by some big brands that should have known better than to write themselves into the horror stories that you’ll find below.

For each, we’ve included some advice to guide you to avoid the same traps, and hopefully make it out alive - or at least with your brand integrity intact.

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Topics: content marketing, content creation, social media marketing, branding

Content Resolutions to Keep On Top of in 2017

Posted by Ashley Smith

06-Jan-2017 09:48:59

 It’s no surprise that the content game is constantly changing, we said it ourselves last year. To keep up, some of the top content influencers have also been weighing in recently about their predictions for content marketing in ‘17, lacing up their bootstraps to get ready for these changes and challenges in the new year. To help you keep on top of 2017 before it decides to run off and go rogue *cough* 2016 *cough*, we’ve put together a list of our resolutions for 2017 based on some of the most popular predictions regarding content, and we’re happy for you to copy these resolutions (we hope you do). So let’s jump into it, our top content resolutions to keep on top of in 2017:

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Topics: content marketing, content creation, blogging, content trends

Using the Force - Piggybacking off the Power of Star Wars

Posted by Ashley Smith

20-Dec-2016 13:15:47

You don’t need to be a devout of the rebel alliance, pondering whether Han or Greedo pulled the trigger first in the Cantina to appreciate an ad that makes good use of the galactic dreamscape that is Star Wars.

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Topics: social media, branding, graphic design

How to Dress Well: Online Graphic Design for Non-Designers

Posted by Ashley Smith

06-Dec-2016 16:16:48

Promoting your brand can sometimes feel like walking into a party where you know no-one. If you want to make a good impression as soon as you get through the door – you’re going to need to dress well and get their attention. Visual appeal is a big plus, and the best way to improve your appearance quickly is to have someone else do it for you, by having them pick out the best looks.

Luckily for those new to design, there are a number of online tools that are making it easy to create visual appeal for your brand through simple graphic design software curated with free to use images, fonts and templates. To help you out, we’ve set up a battle royale; we’ll be going three rounds looking at two successful tools that will help your brand dress well: Canva and Stencil.

Round 1: Usability

Canva

For all three design tools, getting started is as simple as setting up a free account – throw in your name and email and you’ll be ready to go. Starting up our first tool, Canva, users will be greeted by a slick 23 second video tutorial on how to get started by searching the image library, inserting text and downloading your finished creation. After the video is finished, you’ll find a crisp and clean interface that is easy to navigate; the only way to get lost is in the myriad of fonts, templates and visual elements.

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Topics: social media, content creation, digital marketing trends, social media marketing, graphic design

Will Content Marketing Change in 2016?

Posted by Jessica Hannah

13-Jan-2016 17:35:24

Welcome back! I hope you enjoyed your festive break. We'll start slowly with a prediction sheet before diving into the brain busters next week. Sit back and settle in as I set out three of the biggest industry shifts changing the way we think about content in 2016. So, to answer your question...

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Topics: content marketing, content creation, content trends, content planning

Q&A: Content Marketing is Not the Same as Link Building

Posted by Jessica Hannah

10-Dec-2015 17:20:15

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Topics: content marketing

4 Marketing Buzzwords You're Sick of Hearing

Posted by Jessica Hannah

04-Dec-2015 16:18:34

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Topics: content marketing

H2BCW: Finding Your Writing Voice

Posted by Jessica Hannah

23-Oct-2015 09:39:00

Every writer searches for a unique writing voice. Literary influences, favourite bloggers and the memorable quirks of indie writers can make it difficult to identify where you are in your writing. This isn’t plagiarism; integrating what we love about certain works is only one level of a writing evolution. It is totally normal to draw inspiration from those you believe represent the ideal in word-smithing.

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Topics: content marketing, content creation

How to Become a Content Writer

Posted by Jessica Hannah

20-Oct-2015 10:09:00


You Write, Therefore You Are
 

You’ve made it. The interview is yours, a new opportunity is barely a breath away and your smile feels genuine on your mouth. They sit across from you, fingers folded around a coffee cup, sizing up your voice, your eyes and your proficiencies. The questions arrive. You’re ready for them or you think you are. Suddenly, you’re not sure. Was it the right thing to say? It seemed comfortable before you placed the idea on the table, but you wish to take it back. Take a breath…

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Topics: content creation