Contentable Blog

Jessica Hannah

Jessica has extensive experience in the digital arena, delivering high quality strategies and content development plans to a range of nationally recognised clients. Like anybody associated with digital, she lives and breathes online marketing.
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Recent Posts

Will Content Marketing Change in 2016?

Posted by Jessica Hannah

13-Jan-2016 17:35:24

Welcome back! I hope you enjoyed your festive break. We'll start slowly with a prediction sheet before diving into the brain busters next week. Sit back and settle in as I set out three of the biggest industry shifts changing the way we think about content in 2016. So, to answer your question...

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Topics: content marketing, content creation, content trends, content planning

Q&A: Content Marketing is Not the Same as Link Building

Posted by Jessica Hannah

10-Dec-2015 17:20:15

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Topics: content marketing

4 Marketing Buzzwords You're Sick of Hearing

Posted by Jessica Hannah

04-Dec-2015 16:18:34

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Topics: content marketing

H2BCW: Finding Your Writing Voice

Posted by Jessica Hannah

23-Oct-2015 09:39:00

Every writer searches for a unique writing voice. Literary influences, favourite bloggers and the memorable quirks of indie writers can make it difficult to identify where you are in your writing. This isn’t plagiarism; integrating what we love about certain works is only one level of a writing evolution. It is totally normal to draw inspiration from those you believe represent the ideal in word-smithing.

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Topics: content marketing, content creation

How to Become a Content Writer

Posted by Jessica Hannah

20-Oct-2015 10:09:00


You Write, Therefore You Are
 

You’ve made it. The interview is yours, a new opportunity is barely a breath away and your smile feels genuine on your mouth. They sit across from you, fingers folded around a coffee cup, sizing up your voice, your eyes and your proficiencies. The questions arrive. You’re ready for them or you think you are. Suddenly, you’re not sure. Was it the right thing to say? It seemed comfortable before you placed the idea on the table, but you wish to take it back. Take a breath…

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Topics: content creation

Does Social Media Marketing Work?

Posted by Jessica Hannah

14-Oct-2015 13:57:00

Life is experienced emails, status updates, tweets, memes and text messages; tired of protesting, social media naysayers are taking their balls and going home. They will be back, the war is not over, but Instagram’s latest newsworthy number-crunching all but screams that “social” is here to stay.

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Topics: social media, social media marketing

How to Make Your Website UX Friendly

Posted by Jessica Hannah

25-Jun-2015 17:44:58

Your website is ready to go. You’ve evolved beyond WordPress templates and basic plugins, contacting a professional design studio like JSAcreative to work through the kinks, cobble together a tangible brand and ended the journey at the website build. Unless you’re a web designer or developer (if so, welcome! Let us know if we missed anything in the comments), the visual and navigation elements are better left to the experts in the early to middle days, after you green-light the concept.

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3 Tips to Make Inbound Marketing Work For You

Posted by Jessica Hannah

15-Jun-2015 11:21:00

We know you’re probably reaching your acronymic limit already. SEO sounds like SEM, CO and SMO are vaguely familiar and content marketing seems to be on everybody’s lips…although, nobody can pin-popint why they need it, just that they do.

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Topics: content marketing, content creation, inbound marketing, blogging

3 Content Marketing Mistakes Everyone Makes

Posted by Jessica Hannah

10-Jun-2015 12:45:00

Okay, let’s take a quick show of hands… when was the last time you mentioned content marketing in a pitch, blog or service page? Today… yesterday… last week?

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Topics: content marketing, digital marketing trends

3 Content Marketing Rules to Live By

Posted by Jessica Hannah

26-May-2015 14:42:00

Content Marketing (CM) has emerged as a long-lasting, hot-button, got-to-have-it-now digital powerhouse.

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Topics: content marketing