It’s no surprise that the content game is constantly changing, we said it ourselves last year. To keep up, some of the top content influencers have also been weighing in recently about their predictions for content marketing in ‘17, lacing up their bootstraps to get ready for these changes and challenges in the new year. To help you keep on top of 2017 before it decides to run off and go rogue *cough* 2016 *cough*, we’ve put together a list of our resolutions for 2017 based on some of the most popular predictions regarding content, and we’re happy for you to copy these resolutions (we hope you do). So let’s jump into it, our top content resolutions to keep on top of in 2017:
Get Creative with Images
Break free from the norm of blogs, e-books and other written content that generate email subscribers. If you haven’t already, now is the time to start focusing on visual content, as search engines are getting better at reading and analyzing images to better determine what your website is about. Images are powerful, and according to John Medina from brainrules.net, when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. With the plethora of written content available these days, it helps to know that something as simple as an image can help cut through and keep you at the top of your reader’s mind for longer. So start working on those infographics, and stockpiling those gifs.
Get Creative with Video
While we know a picture paints a thousand words, a video can tell that thousand word story in a neat little package as well, and as such, creating great, valuable video content should be a priority for 2017. It’s been said that 4 times as many consumers would prefer to watch a video about a product than to read about it, and it’s apparent that this hasn’t gone unnoticed with 62% of B2B marketers rating videos as an effective content marketing strategy in 2016. Just by simply having the word ‘video’ in the subject line of an email is reported to increase open rates by 19% and CTR’s by 65%. If that’s not enough to get your heart racing, having more videos is great for SEO as Google - which owns YoutTube - takes favour on these in search results. So what are you waiting for - grab your camera and get shooting!
Be Nice to the Niche
As content marketers, our goal is to get an audience to listen to what we have to say - but if what we’re saying is being said by thousands of others, don’t get hung up if they decide to get their content from elsewhere. The same goes for just cracking the surface of a topic - this information can probably be found in plenty of other places, so go deeper and reach that niche. When they ask that curveball question, you want to be the one that sticks your hand up first with the answer.
Consistency is Key
In the same way that gym attendance spikes in January, then mysteriously drops off in February, when it comes to content, consistency is key to improving your brand’s health. While this resolution is by no means new nor does it speak to any new shift in the content arena, it’s still highly relevant 365 days a year; year in, year out.
While a lot of bloggers find it a challenge to stick to a regular routine of publishing content - it’s important to stay on top of this. Irregularity in posting can negatively impact the loyalty of your audience - if you choose to skip a week or more, your audience may keep returning for a time, but if they don’t find anything new, they will quickly look somewhere else. If you’re struggling to generate ideas for your blog in a timely manner, consider planning in advance by creating a content calendar so you know what you’ll be writing about and when you’ll want it done by. Additionally, consider turning random, stand alone posts into a blog series around a larger theme, this will likely help overcome that writer's block that inevitably leads to sluggish, irregular blog posts.
So there you have it, our content resolutions for 2017. Feel free to add them to your own list, and please - sharing is caring - if you have any resolutions of your own that you’d like to swing our way, let us know in the comments!