Contentable Blog

Does Social Media Marketing Work?

Posted by Jessica Hannah

14-Oct-2015 13:57:00

Life is experienced emails, status updates, tweets, memes and text messages; tired of protesting, social media naysayers are taking their balls and going home. They will be back, the war is not over, but Instagram’s latest newsworthy number-crunching all but screams that “social” is here to stay.

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Topics: social media, social media marketing

How to Make Your Website UX Friendly

Posted by Jessica Hannah

25-Jun-2015 17:44:58

Your website is ready to go. You’ve evolved beyond WordPress templates and basic plugins, contacting a professional design studio like JSAcreative to work through the kinks, cobble together a tangible brand and ended the journey at the website build. Unless you’re a web designer or developer (if so, welcome! Let us know if we missed anything in the comments), the visual and navigation elements are better left to the experts in the early to middle days, after you green-light the concept.

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3 Tips to Make Inbound Marketing Work For You

Posted by Jessica Hannah

15-Jun-2015 11:21:00

We know you’re probably reaching your acronymic limit already. SEO sounds like SEM, CO and SMO are vaguely familiar and content marketing seems to be on everybody’s lips…although, nobody can pin-popint why they need it, just that they do.

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Topics: content marketing, content creation, inbound marketing, blogging

3 Content Marketing Mistakes Everyone Makes

Posted by Jessica Hannah

10-Jun-2015 12:45:00

Okay, let’s take a quick show of hands… when was the last time you mentioned content marketing in a pitch, blog or service page? Today… yesterday… last week?

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Topics: content marketing, digital marketing trends

3 Content Marketing Rules to Live By

Posted by Jessica Hannah

26-May-2015 14:42:00

Content Marketing (CM) has emerged as a long-lasting, hot-button, got-to-have-it-now digital powerhouse.

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Topics: content marketing

5 (more) ‘must know’ digital marketing trends for 2014

Posted by David St George

20-Dec-2013 09:49:11

In my last blog entitled 5 epic Twitter fails and how to avoid them I promised you another ‘'Five 'must know’ digital marketing trends for 2014’ blog as the last one was by far the most popular blog for the year.

 If you read the last blog on this topic then you’ll recall the trends I identified were:

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Topics: digital marketing trends

5 epic Twitter fails and how to avoid them

Posted by David St George

04-Dec-2013 16:02:56

It’s amazing to think of the impact that 140 characters (in the form of a tweet) can have on the perception of a person or a brand.

As a number of celebs, brands, CEOs and many others have found, a dodgy tweet can get you into hot water. For some reason Twitter is the social media platform that seems more prone to epic fails than others.

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Topics: social media

5 new-ish Facebook features marketers must know

Posted by David St George

27-Nov-2013 15:02:47

 

Social media never sleeps, and the global gorilla that dominates so much of our digital lives is always evolving. I speak (of course), of Facebook, that ubiquitous digital appendage that the average Australian user spends

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Topics: social media

What is inbound marketing? (and why it's so successful)

Posted by David St George

22-Nov-2013 12:50:00

If you’ve been in marketing for a while you’ll have seen a few ‘next big things’ and are probably a cynical about the latest ‘this will change everything’ marketing claim.

However, it’s clear from the way the proportion of marketing budgets is moving (and has already moved) to inbound marketing and away from traditional outbound advertising and promotion that a fundamental change is afoot (and gathering pace)...

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Topics: inbound marketing, marketing automation

4 steps to Google+ success for business

Posted by David St George

18-Nov-2013 17:22:00

This article is a ‘how to’ guide to get your business up and running on Google+.

As the (relatively) new kid on the social media block, many businesses are still wrestling with how to use Google+ - so where do you start?

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Topics: social media