Contentable Blog

Top Tips for Creating Video Content

Posted by Ashley Smith

20-Jan-2017 10:22:46

It’s Oscars season at the moment, and while big name directors may be ruling the big screen, when it comes to desktop and mobile screens, you don’t need to be the next Scorsese or Tarantino to create truly audience worthy video content online.

While getting behind the camera can be intimidating for most, the pay off for shooting quality branded content has always been great, and is expected to hold even more weight in 2017. According to technology conglomerate, Cisco, video now accounts for more than 69% of all consumer internet traffic, a trend that hasn’t gone unnoticed, with Nielsen Research claiming that 64% of marketers expect video to drive their branding efforts in the future.

But before you go and shoot some footage of yourself in a stark white board room, fake plant in the corner and you sweating nervously in front of the lense, we’ve put together a few tips and tricks to keep in your repertoire for creating highly engaging video content. And like most great directors, we’ll be taking inspiration from the content that’s already out there, looking at a selection of successful content marketing videos, exploring what made them work, and what tactics you should press record on.


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Topics: content marketing, content creation, video content, video content marketing

Content Horror Stories to Avoid Writing Yourself Into

Posted by Ashley Smith

13-Jan-2017 11:30:27

Welcome back! In recognition of Friday the 13th, we’ve turned our gaze to some gut churning, gasp inducing, blood curdling cases of content mishandling by some big brands that should have known better than to write themselves into the horror stories that you’ll find below.

For each, we’ve included some advice to guide you to avoid the same traps, and hopefully make it out alive - or at least with your brand integrity intact.

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Topics: content marketing, content creation, social media marketing, branding

Content Resolutions to Keep On Top of in 2017

Posted by Ashley Smith

06-Jan-2017 09:48:59

 It’s no surprise that the content game is constantly changing, we said it ourselves last year. To keep up, some of the top content influencers have also been weighing in recently about their predictions for content marketing in ‘17, lacing up their bootstraps to get ready for these changes and challenges in the new year. To help you keep on top of 2017 before it decides to run off and go rogue *cough* 2016 *cough*, we’ve put together a list of our resolutions for 2017 based on some of the most popular predictions regarding content, and we’re happy for you to copy these resolutions (we hope you do). So let’s jump into it, our top content resolutions to keep on top of in 2017:

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Topics: content marketing, content creation, blogging, content trends

Will Content Marketing Change in 2016?

Posted by Jessica Hannah

13-Jan-2016 17:35:24

Welcome back! I hope you enjoyed your festive break. We'll start slowly with a prediction sheet before diving into the brain busters next week. Sit back and settle in as I set out three of the biggest industry shifts changing the way we think about content in 2016. So, to answer your question...

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Topics: content marketing, content creation, content trends, content planning

Q&A: Content Marketing is Not the Same as Link Building

Posted by Jessica Hannah

10-Dec-2015 17:20:15

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Topics: content marketing

4 Marketing Buzzwords You're Sick of Hearing

Posted by Jessica Hannah

04-Dec-2015 16:18:34

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Topics: content marketing

H2BCW: Finding Your Writing Voice

Posted by Jessica Hannah

23-Oct-2015 09:39:00

Every writer searches for a unique writing voice. Literary influences, favourite bloggers and the memorable quirks of indie writers can make it difficult to identify where you are in your writing. This isn’t plagiarism; integrating what we love about certain works is only one level of a writing evolution. It is totally normal to draw inspiration from those you believe represent the ideal in word-smithing.

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Topics: content marketing, content creation

3 Tips to Make Inbound Marketing Work For You

Posted by Jessica Hannah

15-Jun-2015 11:21:00

We know you’re probably reaching your acronymic limit already. SEO sounds like SEM, CO and SMO are vaguely familiar and content marketing seems to be on everybody’s lips…although, nobody can pin-popint why they need it, just that they do.

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Topics: content marketing, content creation, inbound marketing, blogging

3 Content Marketing Mistakes Everyone Makes

Posted by Jessica Hannah

10-Jun-2015 12:45:00

Okay, let’s take a quick show of hands… when was the last time you mentioned content marketing in a pitch, blog or service page? Today… yesterday… last week?

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Topics: content marketing, digital marketing trends

3 Content Marketing Rules to Live By

Posted by Jessica Hannah

26-May-2015 14:42:00

Content Marketing (CM) has emerged as a long-lasting, hot-button, got-to-have-it-now digital powerhouse.

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Topics: content marketing