Contentable Blog

Using the Force - Piggybacking off the Power of Star Wars

Posted by Ashley Smith

20-Dec-2016 13:15:47

You don’t need to be a devout of the rebel alliance, pondering whether Han or Greedo pulled the trigger first in the Cantina to appreciate an ad that makes good use of the galactic dreamscape that is Star Wars.

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Topics: social media, branding, graphic design

How to Dress Well: Online Graphic Design for Non-Designers

Posted by Ashley Smith

06-Dec-2016 16:16:48

Promoting your brand can sometimes feel like walking into a party where you know no-one. If you want to make a good impression as soon as you get through the door – you’re going to need to dress well and get their attention. Visual appeal is a big plus, and the best way to improve your appearance quickly is to have someone else do it for you, by having them pick out the best looks.

Luckily for those new to design, there are a number of online tools that are making it easy to create visual appeal for your brand through simple graphic design software curated with free to use images, fonts and templates. To help you out, we’ve set up a battle royale; we’ll be going three rounds looking at two successful tools that will help your brand dress well: Canva and Stencil.

Round 1: Usability

Canva

For all three design tools, getting started is as simple as setting up a free account – throw in your name and email and you’ll be ready to go. Starting up our first tool, Canva, users will be greeted by a slick 23 second video tutorial on how to get started by searching the image library, inserting text and downloading your finished creation. After the video is finished, you’ll find a crisp and clean interface that is easy to navigate; the only way to get lost is in the myriad of fonts, templates and visual elements.

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Topics: social media, content creation, digital marketing trends, social media marketing, graphic design

Does Social Media Marketing Work?

Posted by Jessica Hannah

14-Oct-2015 13:57:00

Life is experienced emails, status updates, tweets, memes and text messages; tired of protesting, social media naysayers are taking their balls and going home. They will be back, the war is not over, but Instagram’s latest newsworthy number-crunching all but screams that “social” is here to stay.

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Topics: social media, social media marketing

5 epic Twitter fails and how to avoid them

Posted by David St George

04-Dec-2013 16:02:56

It’s amazing to think of the impact that 140 characters (in the form of a tweet) can have on the perception of a person or a brand.

As a number of celebs, brands, CEOs and many others have found, a dodgy tweet can get you into hot water. For some reason Twitter is the social media platform that seems more prone to epic fails than others.

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Topics: social media

5 new-ish Facebook features marketers must know

Posted by David St George

27-Nov-2013 15:02:47

 

Social media never sleeps, and the global gorilla that dominates so much of our digital lives is always evolving. I speak (of course), of Facebook, that ubiquitous digital appendage that the average Australian user spends

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Topics: social media

4 steps to Google+ success for business

Posted by David St George

18-Nov-2013 17:22:00

This article is a ‘how to’ guide to get your business up and running on Google+.

As the (relatively) new kid on the social media block, many businesses are still wrestling with how to use Google+ - so where do you start?

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Topics: social media

Why social media is the new Google juice

Posted by David St George

08-Nov-2013 10:04:00

Why useful content now rules search

Google cares about one thing – making sure they are the global search engine of choice for the majority of internet connected people. Because staying number one in search by a massive margin means they make big money. Actually make that gargantuan money, behemoth money, more money than you can poke a stick at – it’s REALLY big.

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Topics: social media, content marketing, content creation, inbound marketing, search, marketing automation