It’s Oscars season at the moment, and while big name directors may be ruling the big screen, when it comes to desktop and mobile screens, you don’t need to be the next Scorsese or Tarantino to create truly audience worthy video content online.
While getting behind the camera can be intimidating for most, the pay off for shooting quality branded content has always been great, and is expected to hold even more weight in 2017. According to technology conglomerate, Cisco, video now accounts for more than 69% of all consumer internet traffic, a trend that hasn’t gone unnoticed, with Nielsen Research claiming that 64% of marketers expect video to drive their branding efforts in the future.
But before you go and shoot some footage of yourself in a stark white board room, fake plant in the corner and you sweating nervously in front of the lense, we’ve put together a few tips and tricks to keep in your repertoire for creating highly engaging video content. And like most great directors, we’ll be taking inspiration from the content that’s already out there, looking at a selection of successful content marketing videos, exploring what made them work, and what tactics you should press record on.